MICE tourism

What is MICE

There is a MICE direction in the business tourism industry, but not all entrepreneurs fully understand what this abbreviation means.

MICE events are related to the organization and holding of various business and corporate meetings, mainly on the road to another city or country. The abbreviation is formed by a combination of these events:

M (meetings) — corporate meetings, presentations, negotiations;
I (incentives) — teambuilding, motivational and incentive tours for employees;
C (conferences) — business conferences, congresses, forums, seminars;
E (exhibitions) — exhibitions, image or PR events.

Each of these directions works to develop business and helps to achieve corporate goals.

MICE tourism is when your business processes become an adventure.

Goals of MICE events

New contacts with partners and clients are established during negotiations and business conferences, as a result of such meetings, deals are concluded, businesses expand or new collaborations are created.
Exhibitions and presentations promote the company and attract attention to the product that it brings to the market, and also stimulate sales.
Business events provide unlimited opportunities for networking between representatives of different businesses, and personal meetings at events play a major role in achieving business goals.
Intra-corporate events effectively motivate employees, satisfy their needs for rest and self-development. Emotional involvement enhances the feeling of belonging to the company's success. And trainings and intensive courses provide an opportunity to improve skills.
New destination for MICE tourism

A new destination for many countries is Baku, conveniently accessible from any corner of the world. The capital offers a variety of unusual locations and activities. You can hold an event outdoors or in a chic congress hall, on a yacht or in an underground bunker. We have a large hotel stock, which allows even large groups to comfortably accommodate, and many venues for holding congresses and exhibitions.

How MICE differs from events and seminars

The MICE and event industries developed in parallel. But events are mainly entertainment events. The organization of seminars involves only the business part. MICE tourism is increasingly incorporating both business and creative components. An unconventional business meeting will be remembered for a long time by the participants - as will the company that organized it.

Unlike regular events, MICE events are a whole cocktail of professional meetings, incentive trips, conferences and exhibitions, where every minute is useful and exciting.

What MICE tourism gives to business

As the expert notes, MICE events significantly affect the company's performance in the following areas.

Building business connections. Participants of business events actively communicate with each other both in business and informal settings, exchange contacts, share experiences. Opportunities for cooperation and mutual development are expanding.
Unusual experience and emotions. An unconventional presentation of the event or its holding in an unexpected place gives participants a lot of emotions and impressions. Perhaps, most of those present could never afford to go there on their own. Remote corners of the planet are in principle impossible or very difficult to visit alone: for example, to visit the bays of Sakhalin, you need to charter a ship, and to visit the volcanoes of Kamchatka - a helicopter.
Employee motivation. Intangible incentives often bring more benefits to the company than material ones. A sense of involvement in a common cause works no worse than a large salary. Often, employees with high loyalty to the company do not change their place of work, even if they were offered more elsewhere.
Involvement. MICE events create high involvement of participants in the life of the company. The employee has the opportunity to hear and be heard, to show initiative. An engaged employee, in turn, is interested in the prosperity of the company, strives to achieve the best results.

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